BUSINESS DEVELOPMENT
We connect people, craft go-to- market strategies, business development and branding projects.
Every business needs marketing and business development support, but not all require a full-time team member to fulfill those needs. This is where a Fractional Marketing Team becomes invaluable and that's what we do.
We offer businesses access to a wide range of specialized marketing and sales expertise, providing flexibility and cost-efficiency compared to traditional hiring models. Fractional marketing allows you to engage highly experienced professionals on an as-needed basis.
WHAT WE DO:
✓ Consulting, Business Development and Marketing
Driving growth by managing all aspects of Consulting, Business Development, and Marketing tailored to your firm's needs.
✓ Go-to-Market Strategy
We design and execute go-to-market campaigns that position your business for success and stand against competition in today's data-driven, creative, and results-oriented world
✓ AI Solutions Advisory
Leverage cutting-edge AI technologies to streamline operations and enhance business performance with our expert guidance.
✓ Events
Screening and selection, preparation, and follow-up process to maximize sales opportunities and connect you to the right people in a natural manner.
✓ LinkedIn and PR Management
Complete takeover of content creation and publishing of LinkedIn posts and PR articles
BDL possesses extensive expertise in the market, key providers, and proven strategies to effectively enhance brand awareness and visibility. In an AI-driven world, trust and genuine relationships remain irreplaceable, making it our priority to connect our clients with the right audience.
Because people do buy people, we help you create relationships.
Your top people have the charisma to draw in new clients. BDL will work on a plan that will enable them to cultivate strong relationships and visibility. We will develop a compelling narrative that reflects your core business, while ensuring a compliant market approach.
CORPORATE IDENTITY BRANDING
‘Your brand is what other people say about you when you’re not in the room.’ – Jeff Bezos
We partner with the UK’s foremost agencies, renowed for their extensive international expertise in the professional services sector and we craft a website that authentically reflects your business, showcases your people, and effectively communicates your unique value to your audience.
‘A website carries your identity and message to a limitless online audience.'
Behind every exceptional brand lies a foundational core message - a concise, impactful declaration of the brand's purpose, values, and unique market positioning. This message articulates why the brand matters, what it represents, and how it distinguishes itself from competitors. Before determining whether to invest in rebranding, consider these essential assessment questions:
- Does your core brand message offer anything different from your competitors?
- Are your messages simple, easy to understand and compelling?
- Do your messages resonate with your target audience? Do they say anything interesting?
RANKING SUBMISSIONS
Essential for any law firm, we speed up the process by submitting ourselves in collaboration with award winning legal editors experienced mainly in ranking submissions with a vast portfolio of Band 1 clients.
OUR APPROACH
Fractional Marketing is The Present and Future Of Marketing
This innovative approach allows you to tap into expert marketing talent on a flexible, contract basis. By dedicating a portion of our time to your needs while managing multiple clients, we empower businesses to execute targeted, high-impact campaigns without the expense or commitment of full-time hires. You gain access to specialized expertise for exactly the tasks you need, when you need them.
Our approach made simple:
✓ BUSINESS DEVELOPMENT:
· Consulting, Business Development and Marketing
· Go-to-Market Strategy
· AI Solutions Advisory
· Events
· LinkedIn and PR Management
✓ CORPORATE IDENTITY BRANDING:
· Brand Strategy
· Identity Branding
· Brand Messaging
· Visual Identity
· Website / Digital
✓ RANKING SUBMISSIONS:
· Applicable to law firms only. We are experts in filing submissions and boosting practice and individual rankings for various firms and their respective lawyers.
'The best marketing doesn’t feel like marketing.' – Tom Fishburne
BDL has a deep knowledge of the market, key providers, and activities that can successfully increase brand awareness and exposure. This includes ensuring that your sponsorship assets are being utilized in a manner that allows you to effectively engage with your target audience through multiple marketing levers, in a cost and time effective manner.
